Challenge

INCREASE SOCIAL MEDIA FOLLOWING AND ENGAGEMENT ON KEY PLATFORMS INSTAGRAM AND FACEBOOK; INITIATE LAUNCH OF NEW PRODUCT LINE; DRIVE PURCHASE OF AFRICAN PRIDE PRODUCTS.

Approach

CREATED AND IMPLEMENTED A SOCIAL MEDIA CAMPAIGN TO EDUCATE CONSUMERS ABOUT AFRICAN PRIDE PRODUCT LINE, MOISTURE MIRACLE, AND TO LAUNCH NEW PRODUCT LINE, BLACK CASTOR MIRACLE.

Educate on the benefits of the products and their ingredients. Initiated influencer marketing program to promote product lines with influencer content.

Results

FROM MARCH 1, 2019 TO MAY 31, 2019, ON INSTAGRAM, WE GARNERED OVER 1.1 MILLION ORGANIC IMPRESSIONS AND INCREASED FOLLOWERS BY 17.22% 

THROUGH EFFECTIVE CONTENT DEVELOPMENT INCLUDING BRANDED VIDEOS / IMAGES, INFLUENCER CONTENT AND THE STRATEGIC USE OF USER-GENERATE CONTENT (UGC).

FROM MARCH TO APRIL, WE INCREASED ENGAGEMENT BY 116%.