Metrics Marketing has a long history of focus on health and health equity for Black and Latino communities. For more than 20 years, we have been working with clients that are committed to improving access to trusted health education and quality care for underserved populations including Medicaid plans, healthcare insurance companies, prostate and breast cancer organizations, the Health Insurance Marketplace, hospitals in low-income areas, pharmaceutical companies, and other entities. Through our work, we have developed empathetic, effective communications and engagement strategies to educate, inform and empower multicultural communities while driving growth for our partners.
Introducing Metrics Health, a division of Metrics Marketing. Metrics Health’s vision is for Black and Brown communities to have equitable and just access to health information and quality healthcare so that they are both able and empowered to achieve their optimal health status. Our goal is to play an intricate role in the improvement and advancement of health equity for these communities.
Our strengths lie in three areas: our foundation in data and analytics; our commitment to understanding the intricacies of the segments; and our strategic prowess focused on the power of engagement online, through media, and in the community.
We identify and understand the health disparities facing multicultural segments driven by Social Determinants of Health (SDOH). We know that SDOH are estimated to account for up to 80% of the modifiable contributors to healthy outcomes for a population underscoring the importance of delivering effective strategies that are hyper-focused on local communities.
We uncover and address the barriers to health information and to feeling empowered to take active control of their health. We understand that this is not only about a gap in knowledge but a lack of trust in informational sources.
We know that active engagement is the key to reaching multicultural communities. We believe strongly in the importance of being a part of the fabric of the community, not a banner at an event, or a hodgepodge of untrained staffers that lack the cultural competency to make meaningful connections.
We know that we cannot do this by ourselves but that health equity requires “all hands on deck.” We are ready to play our part with patients, community organizations, HCPs, non-profits, healthcare companies, pharma, and medical organizations. We would love to be your partner to develop effective, culturally-relevant communications strategies.
For us, this is not about “communities of color,” this is about our brothers, our grandmothers, our neighbors, our communities. In many ways, we are our target and experience some of the same barriers to care and information. We understand that this is about culture, not color.
