Community Outreach

Meaningful engagement is the most powerful tool to reach multicultural audiences.

Engagement shows respect, forms a connection, creates understanding, and builds trust. Community outreach is a key component to any engagement strategy.

Since 2006, Metrics Marketing has been developing and implementing highly-effective community engagement strategies for clients to reach the Black and Latino segments across industries from healthcare to beauty to utilities to transportation and more.

During community outreach, Metrics activates its Community Outreach Team (COT),a highly-trained group of diverse and informed brand ambassadors, whose purpose is to engage with the target consumer by creating excitement, generating awareness and providing valuable information by communicating with consumers in their language. COT key performance indicators can include lead generation, program sign-ups and information/collateral distribution.