OUR EXPERTISE IN RESEARCH, STRATEGY, CREATIVE, DIGITAL AND CONSUMER ENGAGEMENT TRANSCENDS AUDIENCES. HOWEVER, OUR SPECIALTY IS IN TARGETING THE BLACK AND AFRICAN-AMERICAN MARKET, VIA ITS FEMALE GATEKEEPERS.
Instead of trying to be a jill-of-all-trades, or in this case, jill-of-all-people, we have intentionally sought to master this one critical, and often misunderstood niche who is the key influencer in the Black community.
Over the last two decades, we have established ourselves as multicultural marketing experts for a variety of clients and spanning industries by developing compelling and effective marketing communications programs for the African-American and Latino markets. That commitment continues but has evolved to include a specialty in the Black female. And as our name suggests, we've taken an even deeper dive into the data.
Armed with the most current and comprehensive tools, as well as the understanding to engage and affect the Black female audience, we developed and honed a proprietary multi-phase approach, the Metrics Operandi™, to craft strategically-sound, forward-thinking and effective marketing communications.
Bottom line is this. We are not just relentless in our pursuit of data. We make a point to understand how to extract and apply meaning from it. Every day we seek opportunities to inspire and be inspired. We're conscientious decision-makers and calculated risk-takers, courageous enough to challenge convention, as well as our clients. We're resourceful, solution-oriented and focused on results.