Lannie lends his experience leading digital communications in healthcare, higher education and the media to the Metrics team. In his 15+ years of online work, Lannie has done everything from coding his own content management system to developing strategy for national social media campaigns. He has also spent time in the college classroom teaching courses in media writing, web design, social media and integrated communications campaigns. Lannie just has a knack for storytelling – matching the right tools and technology to the right message, helping clients reach their audience and ultimately #goals. When not at his children's basketball games, soccer matches or swim meets, you can catch him following other goals, a.k.a. professional soccer, or reading a novel.