Media Director

With more than 25 years of designing and crafting media recommendations for a variety of clients like General Mills, Verizon and Coca-Cola, Gail’s understanding of, and passion for, this ever-evolving media landscape continue to grow. Gail thrives on data and analytics, and seizes every opportunity to discuss the role ratings, shares, huts/puts and impressions play in evaluating media performance and optimizing campaigns for the most favorable cost-per-points, cost-per-leads and cost-per acquisitions. Her motto for media planning and buying is finding that perfect balance between art and science to create a deeper and more meaningful experience for the brand and consumer. When not strategizing about media, this native of Atlanta can be found plugged in, consuming media - in the form of music - or enjoying a Braves game, when they’re winning.